Social media management: what it includes in practice
"So you post for us?" That's usually the first question I get. And the answer is: yes, but that's the smallest part of the job.
Posting is easy. Posting with a strategy that actually grows your business is the hard part.
That's what social media management means. Here's how I work, step by step.
1. Getting to know you, and strategy
Social media for business doesn't work the same way for everyone. So before I make anything, I want to understand your business. Who is your customer? What makes you different? What are your competitors doing, and what aren't they doing? From there comes a clear plan: which platforms are worth it, in what tone, and what we want to achieve.
My first question is almost always the same: which customer would you like to have more of? Everything else follows from the answer: the tone, the platforms, the content.
2. A monthly posting plan
Every month I prepare a plan of what goes up, when and why. You approve it before production starts. No surprises, and nobody scrambling at the last minute for something to post.
3. Content that looks like you
Photos, reels, graphics and copy made specifically for you. Never stock images, never a template a hundred other businesses are using. When your package includes it, I come to your space and shoot reels and photos, so your feed truly shows you.
Read next: Professional photo and video for social media →
4. Captions that sound like you
Captions are written the way you'd actually speak, not like generic marketing copy. People notice the difference straight away. It's also what my clients tell me most often: that my suggestions and the way I write sound like them.
5. Posts and stories
I post your content when your audience is most active, along with stories every weekday, so you stay on your followers' minds.
6. A monthly report
At the end of every month you get a report in plain language: what worked, what didn't, and what we change next month. We measure what matters for your business, not just likes.
What isn't included (good to know)
- Replying to comments and messages: that's a separate service, community management, added whenever you need it.
- Ads: in the smaller packages, ad management is a separate service, while the Full Studio package includes up to two Meta campaigns. The ad budget is always paid directly to Meta.
Read next: Instagram ads that bring customers, not just likes →
How to tell you need it
- You post whenever you find time, which means rarely
- You don't know what to post
- You have followers but messages don't come in
- Your Instagram doesn't show how good your work really is
What changes first isn't the numbers. It's that the profile starts to look like the business, and anyone who visits understands straight away what it does and whether it's for them. The numbers come after.
Why a studio in Athens and not a big agency
I work with every client personally, from start to finish. You always talk to the person doing the work, not an account manager passing messages along. I'm based in Athens and work with businesses all over Greece.
Frequently asked questions
Do I need to be available every day?
No. You approve the monthly plan before production starts, and from there I take over. I only need you for approvals and when we shoot.
Which platforms does a business need to be on?
The ones its customers use. For most businesses in Greece that means Instagram and Facebook, and for some TikTok. We decide together in the strategy.
Are replies to comments and messages included?
Not in the core management. It's a separate service, community management, added whenever you need it.
When will I see results?
The look of your account changes from the first month. Growth in followers and messages usually takes a few months of steady work.
